Lock in diaries

Since our last post a couple of weeks back, the world we live in is unrecognisable. You all know that. We remain in awe of the brave people on the frontline, from medics to couriers to supermarket workers. We’re putting some plans together to show our support for them, more on that in a couple of weeks.

If you’re interested in the experience for a boutique English winery like us, we’re today sharing our observations. In some respects we’re very lucky - we don’t have any employees, so there are no salaries / furlough concerns to deal with. However this has hit us, majority of our bottles sold are to the trade. In Spring last year we gained significant momentum. We were thrilled to host wine critics and consumers at the winery, priviliged to be invited to run tastings, meeting a tonne of people to get the word out there about our small business. This spring, those chances to interact are gone - our winery tours are cancelled for the foreseeable and we can’t even see a friend, let alone a prospective customer, and our main sales channel is shut down. How this affects us will depend on how long that all lasts, and we’re working hard to try and adapt our business to survive in this environment. We’ve seen a brilliant amount of support in the past couple of weeks from consumers, which we’ve really appreciated.

The winemaking challenge: If you have visited us, or volunteered, you’ll know already how manual we are at Blackbook. We rely on the support of volunteers to help us at three key stages in the year - harvest, spring bottling and autumn bottling. We are really hopeful social distancing has been largely lifted by harvest or relaxed enough to enable us to welcome volunteers in to help us. Spring bottling however will certainly fall within this period. Thankfully we are well so Sergio can continue to work in the winery, adhering to all safety advice. Yet he may end up doing bottling alone…after a long day of looking after the kids?! The other risk is access to supplies and thankfully we ordered in bottles and corks some months ago so we’re ok for now, but will think about the impact for autumn bottling.

The small business challenge: This has been the fascinating piece to witness, we do not meet criteria for much of the government criteria as we are a supplier to the restaurant / retail bus and not directly there - we’re exploring and seeing how we can get help. We have been thrilled to see many of the companies we use to run our business, like Squarespace, iZettle, the FSB offering support and offers to help us pivot and get through. We’ve also loved the support of the wine community to highlight and promote small businesses that are open and selling, and we’ve been delighted to feature on lists from Jancis Robinson, and Abbie Moulton.

One great initiative next week is the Big English Wine Good Friday - rallied by a range of English Wine Producers and communicators. Check out the #bigenglishwinegoodfriday on instagram and twitter. We are doing a few new offers -

1. Lock in case - One of each of our 6 wines for £105

2. BIGENGLISH - Use “BIGENGLISH” discount code to receive 10% of any 12 bottle case order AND a spot on our first Virtual Winery Tour & Tasting on 18th April.

3. Shipping offers - We are doing 100% free local shipping in postcodes SW4 SW9 SW8 & SW11 and free shipping to mainland UK on 3+ bottle orders.

4. Gift cards - You can support us by now buying gift cards in our shop to give to a friend, these can be redeemed against anything bought in our online shop

Look forward to raising a glass together on Good Friday at 7pm, we’ll be live on instagram

Lynsey & Sergio xx

At least we have good wine…

In these unusual times

Everyone now understands the impacts and the effect of this current pandemic. We don’t need to restate the way it has affected us, you get it, and we are trying to keep positive and grateful for a situation that could be worse for us personally (like the Southern Hemisphere dealing with this throughout harvest, or businesses reliant on footfall and social interaction).

We are a small business, yet as a largely B2B manufacturer, we don’t know exactly how it will hit us as we don’t have a steady day to day income stream, so hard to predict. Many of our customers are feeling the immediate impact, particularly the bars and restaurants. Our thoughts & hopes are with them to weather this storm and come back blazing once we can relax the social distancing. Some of these are repurposing, like Bistro Union who will become a store selling fresh pasta and other things, and many moving to take away/delivery only, like Dvine Cellars.

We will post about any of these businesses on our instagram and hope that you can continue to support them as they switch to a model that works in this context. We hope that you can choose to shop local right now and help small business owners survive.

We will lose sales to the on trade over the next few months, and we hope that we can fill this gap with more sales direct to consumer, and be an option for Brits that are skipping the night out but still want to enjoy a nice bottle of wine at home. We will be taking great care with the handling of the wine, carefully cleaning and packaging wines to be sent. During this time, and until further notice, we offer some additional services to our customers:

1. FREE LOCAL DELIVERY: If you live local to the winery (SW8, SW4, SW9 & SW11) then we will offer FREE DELIVERY of orders of 3+ bottles

2. SATURDAY CELLAR DOOR: We will have open doors on Saturday 1-5PM this weekend so you can visit the winery and stock up direct

3. DOOR DROP SERVICES: If you order a delivery from us, whether local or UK wide, and if you require a drop off outside your home due to quarantine, we are happy to take specific instructions and ensure that your wine can arrive safely. Use the ‘Delivery Preferences’ section of our checkout

4. EXTENDED GIFT VOUCHER EXPIRATION: We are adding 6 months as standard to all current gift voucher expirations and each new voucher purchased will be valid for 18 months, until otherwise advised

We also continue to sell gift vouchers for winery tours, so please do consider these as great digital gifts that can be redeemed well into 2021.

Thanks for reading, stay strong, love to all and let’s keep the small businesses alive through this crazy.

Lynsey & Sergio xx

Easier times back at the Brixton Wine Car Boot, Nov 2019